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Quick Tips: Enclose a business card promoting your website with each piece of outgoing mail. Ask customers who frequently do business with you for a testimonial. Promote your website URL offline on everything from bumper stickers to your answering machine message. Want to reach the highest percentage of your target market? Advertise in specialty publications including newspaper supplements devoted to a specific topic. Marketing is crucial, but it doesn't always have to be serious. Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh! |
How to Define Niche MarketingMass marketing is about selling to everyone, i.e. the masses. Niche marketing focuses on a specific segment of consumers. A niche can be defined by a consumer's age, gender, ethnic background, occupation, hobbies, and other interests. Even problems can be a defining characteristic. A niche can also be created by a need, a want, or a preference. It can be anything from being wild about the color green to wanting a water slide in their backyard. Some niches are defined more broadly than others. Teenagers and home-based entrepreneurs are two examples of broadly-defined niches. When marketing to a relatively broad niche even by a single characteristic, you still specify both who is, and who is not, included in your market. That means you can tailor everything from product features to advertising media to that specific market. A single product can be effectively marketed to different niches. The key is to direct a different marketing strategy toward each one, emphasizing the features and the benefits that appeal to that particular segment. In many cases, the same product features might be marketable to several niches. Even so, it's important to target each niche with a message to which they can specifically relate. Each niche, by definition, has its own special place in the market. Home-based entrepreneurs, pet owners, computer users, chocolate lovers and gardeners are all separate niches. Some consumers might belong to several of those niches. Once you define a niche, you are likely to find many other niches within it. Pet owners, for instance, include dog, cat, and exotic bird owners - and that's just to name a few. Even within each of those sub-niches, there are many others. Dog owners, for example, can be "niche-ified" by the size or the breed of their pet. Even a small niche can be very profitable. That's the beauty of the concept. |
MARKETING STRATEGIES Differentiate Yourself Information Marketing Building Customer Loyalty Getting Customer Feedback Testimonials How to Define a Niche Discovering Niches Finding New Customers Indirect Benefits The Consumer's Perspective Promotional Marketing Pricing Products and Services Viral Marketing Magic Marketing Mix MARKETING IDEAS and TOOLS Business Card Design Ideas Brochure Design Ideas Die Cut Business Cards Scented Business Cards Cheap Business Card Ideas Unique Business Cards Unique Brochure Ideas Cheap Advertising Ideas Business Card Layout Promoting Home-Based Business Competitive Advantage Email Marketing Tips 3 Ways To Spend Less Selling With Color Promotional Magnets STARTUP IDEAS and STRATEGIES Home-Based Startup Ideas Business Idea Brainstorming Virtual Assistant Internet Researcher Event Planner Wedding Consultant Telecommuting Strategies Freelance Job Strategies WEBSITE MARKETING Build Traffic to Your Website Domain Name Ideas 5 Ways to Increase Traffic Scavenger Hunts Talking Avatars Promote Your Web Page Autoresponders Internal Links Link Exchange Tips Viral Marketing and Email Attract Your Target Market Market Your Website Offline KEYWORD TIPS Keyword Competition Keywords and Meta Tags Prime Spots for Keywords Keyword Phrases AFFILIATE MARKETING How To Get Started Residual Income Affiliate Agreements ONLINE BASICS Choosing Domain Names Domain Name Extensions Website Design Strategies Learning HTML Understanding HTML Colors Are Your Colors Web-Safe? How to Accept Payments Bandwidth: Doing The Math Find The Right Web Host Publish Your Website MARKETING YOURSELF Resume Tips Need a writer? |
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