Use an accent color to connect the dots of your marketing message.

If someone who scans your brochure only reads the words that are highlighted, will it convey the bare bones of what you want to communicate to your customer? read more

Books and CDs last longer than chocolate or flowers. So do purses, windchimes, journals, scrapbooks, framed photographs, or handcrafted pottery . . . read more

Business cards can double as gift certificates or coupons. Use them for testimonials or to introduce a new product . . . read more

For your business cards, have a tinted image of your artwork in the background. Print the back of the card with another example of your work . . . read more

If your market happens to be mostly female, scented business cards might be even more effective. Of the two genders, females have the stronger sense of smell . . . read more

People often scan instead of read. Use spot color and bold fonts to emphasize your most important text . . . read more

Establish immediacy. Offer your customer a discount on a complementary product if they make the purchase within a certain time period . . . read more

Give your storefront a one-of-a-kind look. Make deliveries in a neon-painted vehicle . . . read more

Circular business cards have possibilities whether you sell donuts or DVDs . . . read more

If you think there's competition now, imagine what it might be like even a couple of years from now. That may be the most compelling reason to start now . . . read more

Does it make life more convenient? Does it save time, save money? Will it make the consumer healthier, safer, or make their family more secure? read more

Mail lightweight, promotional items with invoices to thank customers for their business. In many cases, it won't cost you another cent in postage . . . read more

Even a small niche can be very profitable. That's the beauty of the concept . . . read more

Vertical designs can give your card an even more distinctive look since most business cards have a wide orientation . . . read more

Product awareness, establishing or even creating a need for a product - your competitors can help you . . . read more