Nancy Richardson
CreateYourMarket.com publisher
Try a different approach with business cards...
Posted by Nancy Richardson | June 24, 2009 8:57 P.M.
If you think a less than perfect economy is a good excuse not to advertise, think again.Better yet, look around at what other businesses of every size are doing. Many are making the state of the economy work for them.
Getting down to basics. Looking for value. Those are the themes you see woven into the marketing campaigns in every media.
So, what are you doing to give your customers, and prospective ones, the most for their money? A good way to increase your marketing mileage is to give your customers the most mileage for what they're spending. And never forget that it's all about perception.
Your customers could be getting the best deal in the western hemisphere. However, if that's not how they perceive it, your efforts are pointless.
Always remember that purchases are emotional decisions. Do you customers feel that what you offer will benefit them?
One way to approach this challenge is through informational marketing. The more you customers understand about your company, its products and services, the more likely they are to buy from you.
People also like to give their business to those they like. And what better way to make a prospective customer a friend than to make their life less of a hassle?
Easy to understand information, a step-by-step guide, and helpful phone support can all go a long way toward accomplishing that goal.
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies
WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline
KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases
AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements
ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website
MARKETING YOURSELF
Resume Tips