MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting a Home Based Biz
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies
WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline
KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases
AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements
ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website
MARKETING YOURSELF
Resume Tips
Wedding Consultant:
Work from Home Strategies
A day in the life of a wedding consultant is not always a piece of cake, but it can be lucrative.Work from Home Strategies
If you are people-oriented, detail-oriented and organized, a wedding consulting business could be a perfect match for your talents.
Training and certification aren't requirements, but can make a big difference in how you are perceived by your prospective clients.
Weddings are big business - over $50 billion annually. Over two million couples spend an average of $25,000 to say "I do" each year in the United States every year.
With many wedding consultants charging a 10% fee based on the total cost of the wedding, your time and expertise can be handsomely rewarded.
Market yourself by creating your own word-of-mouth advertising campaign. Go through your address books - snail mail and email.
Let everyone know about your new business and ask for referrals. Contact every business with a bridal registry in your area.
You don't have to wait until you have your first client to start talking to photographers, florists and other prospective vendors. They can be a major source for referrals.
As you're gathering the information you'll need for your clients, you'll be promoting yourself as a wedding consultant.
Market yourself by marketing your expertise. Instead of an "All About My Services" brochure, make your marketing piece a mini-reference guide for brides with your contact information prominently featured.
To get them into the hands of your prospective clients, contact businesses that would likely be in contact with brides-to-be early in the planning process. That's when they would be in the market for a wedding consultant.
Stores with bridal registries and shops that sell bridal gowns are two main sources.
Find out who the other wedding consultants are in your area. They may be your competition, but they can also be a source of referrals.
If they have a scheduling conflict, such as another wedding on the same day, they might welcome having someone to whom they could refer a client.
Event Planner
Virtual Assistant
Internet Researcher
Nancy Richardson
CreateYourMarket.com publisher
Need a writer?
Quick Tips:
Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?
Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.
Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!