MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies
WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline
KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases
AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements
ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website
MARKETING YOURSELF
Resume Tips
Unique Business Cards: Ideas and Tips
Most business cards are printed on uncoated paper. Make yours different with a coated stock in a metallic or fluorescent color.
Typefaces with a handwritten appearance give your card a very individual look. They can even be custom-made from a handwriting sample for something really unique.
With handwritten fonts, larger fonts work best. Your business name and slogan are good choices for these typefaces. They also help accent the copy you want to highlight on your card.
Foil stamping gives your card an expensive look. It's available in both matte and shiny finishes. Use the foil stamping as you would an accent color.
One way to make your card a magnet for business is to make your business card a magnet. Because magnets get used, most commonly on refrigerators, you can get a lot of exposure to your business.
Another way to make your card unique is to make it useful or valuable.
Make one side a gift certificate or a coupon.
For one that's guaranteed to be unique, a custom die cut business card can really get people's attention.
With custom die cuts, there's usually a one-time fee because that die can only be used for your cards each time they're printed.
A cheaper alternative is to have your cards made from a die the printer already has.
Many printers' websites show examples of die cuts that are available in a variety of categories.
With so many printing companies now online, both prices and services are very competitive.
In some cases, you can have a die cut custom made without the extra fee. If it's a die the printer can use again, there may be no extra cost for creating it.
A tri-fold business card gives you three times the space.
Unfolded, you have 3 1/2 x 6 inches with which to work.
When folded, it becomes a standard size 3 1/2 x 2 card.
A tri-fold business card can become a mini-brochure. It's a great option when you need more space than a standard card allows.
Scented business cards can give you a marketing advantage.
In terms of memory, sense of smell is stronger than sense of sight.
Nancy Richardson
CreateYourMarket.com publisher
Need a writer?
Quick Tips:
Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?
Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.
Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!