create your market .com ideas and strategies for the home-based entrepreneur



MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets

MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline

KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases

AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements

ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website

MARKETING YOURSELF
Resume Tips


Scented Business Cards

Scented business cards can attract your customer's nose - and their business.

Here's how to give your cards any fragrance you choose:

Place your cards inside a preferably airtight container with scented oil or potpourri of your choice. You can apply the scented oil to a small cloth or tissue. (Using a small container can help speed up the process.)

If your business involves food, flowers or other aromas, scented business cards make perfect sense.

For example:
  • Wedding consultants can give their cards the scent of flowers or even wedding cake

  • Independent representatives for cosmetic companies can use the scent of a best-selling perfume or cologne
Candles can practically sell themselves with a little help from scented business cards.

Just place several candles in your most popular fragrance inside a container with your business cards.

You can use the same "recipe" with soap to achieve the sweet smell of success.

You won't have to tell anyone how great your products are. Your cards will do it for you!


Our sense of smell is the strongest of our five senses in terms of memory. Studies have even linked a diminished sense of smell to memory problems.

If your market happens to be mostly female, scented business cards might be even more effective. Of the two genders, females have the stronger sense of smell.



Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!
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