create your market .com ideas and strategies for the home-based entrepreneur
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MARKETING IDEAS and TOOLS

Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting a Home Based Biz
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets

MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline

KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases

AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements

ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website

MARKETING YOURSELF
Resume Tips

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How to Accept Online Payments

If you are just starting your business, you may want to go with a third-party service that handles the entire transaction process for you.

Third-party payment processing options include:
  • ClickBank (clickbank.com)
  • 2CheckOut (2checkout.com)
  • Google Checkout (google.com/checkout)
  • PayPal (paypal.com)
With those options, you don't have to apply for and wait to have a merchant account approved. Also, you don't have to purchase equipment or software.

Third-party options have become much more competitive with merchant accounts over the past few years.

PayPal and Google Checkout, for example, enable you to accept credit cards.

Google Checkout, one of the newest providers, currently offers order processing for free until 2008.

Page updated May 6, 2007

Nancy Richardson
CreateYourMarket.com publisher



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Quick Tips:


Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!


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