Keyword Placement

Here are some prime spots for keywords:

Domain name - Search engines assign a very high priority to keywords placed here.

File name - Your page name may include several words. If you hyphenate the name, try to limit it to four words. Beyond that, search engines may see it as being done just for ranking benefit. This can result in a penalty against your site.

Title of page - This appears at the top of the page being displayed by the browser. Your page title is specified between the title tags near the beginning of your text file. (A text file is used to create a web page. It's the page that contains the actual code that results in the web page that is displayed by your browser.)

Main heading or article title - Search engines assign more importance to text in larger sizes. The same is true for bold text. Use both attributes in headings containing your keywords.

Here's how a search engine spider "looks" at your page:

Look at the top left of your web page. What you see is what a search engine reads first. Anything at the bottom right is read last. (Search engines actually read the text file. Pages are constructed from left to right, and from top to bottom.)

Search engines assume that the most relevant content is closer to the top. They also may only read a portion of your page.

These are two good reasons to include your keyword(s) earlier in your text file.

Nancy Richardson
CreateYourMarket.com publisher

Need a writer?

Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.

Ask customers who frequently do business with you for a testimonial.

Promote your website URL offline on everything from bumper stickers to your answering machine message.

Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.

Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!

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