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startup ideas, marketing ideas, conversations, etc.
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Keyword PhrasesUsing keyword phrases (instead of single keywords) can help you rank higher in search results. They can also bring more targeted customers to your website.Competition for website traffic can be fierce. A generic keyword such as "photography", for example, will make it almost impossible to be found during a search. To get an idea of what competition you face, go to google.com. Enter a potential keyword phrase as a search term. (All the results given on this page are from Google searches.) For the keyword "photography", the competition will be in the hundreds of millions. By adding "wedding" to "photography", the competition drops to about five percent of what it was. That's a big improvement, but it's still a huge challenge. One way to turn this into a more specific keyword phrase is by adding your location. Even in the largest metropolitan area, you'll still reduce your competition to a tiny fraction of what it was. The result is not only less competition, but more targeted visitors. It's not just traffic that you want. It's traffic that gives you results. If you live in a smaller city, a key phrase including your area can help you even more. Here's a look at how effective keyword phrases can be. The numbers indicate how many websites are listed for that search term.
If you sell a product or a service to a local market, they're probably on the web looking for you. So, use your location in key phrases throughout your website. |
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ONLINE BASICS: Choosing Domain Names |
Domain Name Extensions |
Website Design Strategies |
Website Tips |
Learning HTML |
Understanding HTML Colors |
Are Your Colors Web-Safe? | How to Accept Payments | Bandwidth: Doing The Math | Find The Right Web Host | Publish Your Website WEBSITE MARKETING: Build Traffic to Your Website | Domain Name Ideas | 5 Ways to Increase Traffic | Scavenger Hunts | Talking Avatars | Promote Your Web Page | Autoresponders | Internal Links | Link Exchange Tips | Viral Marketing and Email | Attract Your Target Market | Market Your Website Offline KEYWORD TIPS: Keyword Competition | Keywords and Meta Tags | Prime Spots for Keywords | Keyword Phrases AFFILIATE MARKETING: How To Get Started | Residual Income | Affiliate Agreements | MARKETING YOURSELF: Resume Tips | MISCELLANEOUS: Staycations |
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