MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting a Home Based Biz
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies
WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline
KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases
AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements
ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website
MARKETING YOURSELF
Resume Tips
Internet Researcher:
Work from Home Strategies
Get paid to surf the net - sound too good to be true?Work from Home Strategies
There's more to becoming an internet researcher than just "surfing the net". However, if you have research skills specific to the internet, this could be the field for you.
If you already have specialized knowledge in a certain area, you might have even more of an advantage in getting started.
So, how do you create your market for this service?
Despite the digital age in which we live, the majority of adults in the United States don't even use email. Of those who do, many of them don't have access to the internet. And that's only a portion of your market. Your market for this service is also those who regularly go online.
Billions of pages relating to every imaginable subject are published on the web. And those pages and their content are constantly changing.
Having access to such a resource is meaningless unless you know how and where to find what you need. The ability to manage, organize and consolidate that information is a very marketable skill.
Time is our most valuable commodity. We only get 24 hours in a day. Your client might spend hours looking for a specific piece of information that you could find in a fraction of that time. Market your service as, among other things, a time-saver.
Depending on your own knowledge base, you can gain an edge by specializing.
Medical information, for example, is a valuable commodity on the internet. If you have a background in science or a health-related field, you can probably locate and interpret much of that information with greater expertise than a "layman".
The same is true for technical fields such as computer hardware or software technology.
Whatever area in which you specialize - or whether you specialize at all - promote your services online and offline.
If you choose to specialize, promote your background and experience as it specifically relates to your area of research.
Maybe your expertise is research itself. In that case, emphasize your communication, organizational, and analytical skills. Information itself can be useless unless you know what to do with it.
Your research area could include health care, business law, real estate, insurance, pet care, employment, travel, investments, or product information. Another option is to offer your research services in a sub-specialty.
To create a demand for your services, offer specific examples of what you can do for a client. This could be anything from locating out-of-print books to providing a list of the most affordable bed-and-breakfast inns in a certain region.
As an internet researcher, you can save your client two valuable resources - time and, in many cases, money.
Virtual Assistant Event Planner Wedding Consultant
Nancy Richardson
CreateYourMarket.com publisher
Need a writer?
Quick Tips:
Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?
Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.
Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!