MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting a Home Based Biz
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies
WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline
KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases
AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements
ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website
MARKETING YOURSELF
Resume Tips
HTML Basics: How Tags Work
HTML commands are basically just tags that, with very few exceptions, come in pairs. You have a tag to begin and a tag to close. For example, you have < html> at the beginning of your document and < /html> at the end.
(Important: The space you see in each tag throughout these pages is not part of HTML code. It's done to prevent the text from being interpreted as HTML. If it was interpreted that way, only the text between the tags would show up. That's how straightforward HTML is. You have text with a tag before it and after it. Only the text appears on the page. The tags work "behind the scenes".)
So, here is an easy page to get started.
< html>
< head>
< title>This is the title of my webpage< /title>
< /head>
< body>
< h1>This is my heading< /h1>
I hope you find my website to be useful and informative.
< /body>
< /html>
The title of your page will appear at the top of your browser window. The < h1> tag gives you the largest of the six headings, < h6> being the smallest. The blank line in the middle of the example above isn't necessary. As you start building pages with HTML, though, you may find it really helpful to do so at times. It won't affect the look of your pages or the way in which the code is interpreted.
Now, let's expand the body of the page. That's where everything else goes.
< body>
< p>This is my first paragraph.< br>
Text goes here.< /p>
< p>This is my second paragraph.< br>
Text goes here.< /p>
< p>This is my third paragraph.< br>
Text goes here.< /p>
< /body>
The < p> marks the beginning of a paragraph and the < /p> marks the end of one. The paragraph tag gives you a line break as well as an extra space at the end of your text. You can get away without using a closing tag. However, the next version of HTML may require a closing tag. So, better to do it now than to have to go back through all of your pages later.
Using the < br> tag, you can specify where a new line should begin at any point in the text. Otherwise, a line break will automatically be made as it would be in any other document. The < br> tag is one of the few that doesn't require a closing tag.
Here's the same section again, but let's format the text.
< body>
< p>This is my first paragraph.< br>
< b>This text is bold.< /b>< /p>
< p>This is my second paragraph.< br>
< i>This text is italicized.< /i>< /p>
< u>This text is underlined.< /u>< /p> < /body>
The text won't actually show up in your text file in bold, italics, or underline. You'll see that once you save and open your file with the html extension.
If you want to experiment a little, just copy and paste any HTML from this page into a new document in Notepad. (Notepad is a text editor that comes with Windows. You will probably find it in the Start menu on your Desktop.) Don't forget to take out the space in all of the tags after you copy and paste!
When you "Save As", save it as a text file just as you do most of your documents.
Then, save the file again by choosing "Save As" and typing in the extension ".html" (without the quotes).
This creates a second file that can be read by a web browser. File names must match exactly except for the second one having the extension ".html".
The text file is where you write the code for your page. The html file is the finished product. To see the page as it will appear when you publish it on the web, open the file with the extension "html".
Here's a tip: If you want to make changes, add text, etc., keep both documents open. When you make changes to your newest version, after you've saved it as a text file and an html file, just click Refresh on your browser to see the results.
Now, let's add some color! HTML Colors
Nancy Richardson
CreateYourMarket.com publisher
Need a writer?
Quick Tips:
Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?
Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.
Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!