startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

How to Market Your Freelance Skills

An informational site can help your freelance business by:
  • Helping you establish your expertise
  • Building trust by providing useful content as opposed to offering a sales pitch
  • Attracting potential customers who are looking for information rather than a product or a service
Create a website related to your area of expertise. If you're a web designer, for example, include design tips or an HTML tutorial.

Don't be afraid you'll lose potential customers by showing them how to do it themselves. If they don't find the information they're looking for on your site, they'll go elsewhere.
You can build traffic to your website with pay-per-click advertising and ezine ads.

When advertising in an ezine, find out what content will be included in that issue. Then, tailor your ad copy to that content.
To promote your site for free, participate in online forums whose members are likely prospects for your services. Helpful answers to questions can brand you as an expert in your field.

Choose forums that allow you to include your website URL at the end of your messages. You'll not only build your reputation, but also traffic to your website.
Network with others in your field using email discussion lists and message board forums. It's a great way to stay up-to-date in your field as well as to build contacts that can result in referrals.
Offline marketing can make a big difference to your success, even if you conduct your freelance business exclusively online.

Always carry business cards with your website URL prominently displayed.

Imprinted pens are very inexpensive. They can easily include your URL and enough information to indicate what you offer.
Set a goal to market your business every day. Give out a business card. Make an informative post on a forum. Ask someone for a referral.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies Complementary Marketing

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