Marketing Magic-10 Ways to Make Your Competition Disappear

So, what makes you so special?

That's what your customers want to know. And they want to know it before they even become your customers.

Consumers can't just be sold on what you're selling. They have to be sold on you.

Here are some strategies to help you differentiate yourself from your competition:

One way to differentiate your business is to do the same with your customers.

Treat them like the individuals that they are. Call them by name. Remember their preferences.

It's simple, free and effective. And many of your competitors aren't doing it.

Write handwritten notes to your customers thanking them for their business. Mail them in hand-addressed envelopes with a stamp, rather than metered mail.

Make a lasting impression with new customers, and give your other customers a reason to keep coming back.

Build a reputation as an expert in your area of business.

Give seminars or offer workshops. Write articles and make copies to include with your mailings. Give them to customers at your business.

Offer free delivery, or deliver for a nominal fee. For some customers, delivery is more than a convenience - it's almost a necessity.

For those with no spare time, or who are house-bound caring for relatives, for example, delivery service can be a lifesaver.

Be open for business when your competitors are closed. Even an extra thirty minutes at the end of the day can send new customers your way.

Customers are people - and people like to feel appreciated. A genuine "Thank you for your business" gives your customers just one more reason to return.

Lack of information can do more than frustrate a customer. It can send them to a competitor who has the answers. Answer their questions even before they ask.

Knowledgeable sales representatives, detailed information on your website, and product information sheets can be some of your most effective selling tools. In-store displays can also be used to answer questions.

Think in terms of value-added services. Offer on-site consultations or repair services.

Customize products with free monogramming or engraving, for example. Include a free greeting card with each purchase of a gift.

Your local market is looking for you on the web. Even a simple website can be an effective way to communicate with your customers.

Include detailed information about your products along with store hours and a Frequently Asked Questions, or FAQ, section.

Offer your customers the option of shopping online. It's cost effective for you, and your customers can shop whenever they want.

Give your business its own personality, and market yourself accordingly. Brand yourself as the friendliest business in town.

Give your storefront a one-of-a-kind look. Make deliveries in a neon-painted vehicle.

Be different. Be noticed.

When you're unique, you have no competition.

Nancy Richardson
CreateYourMarket.com publisher

Need a writer?

Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.

Ask customers who frequently do business with you for a testimonial.

Promote your website URL offline on everything from bumper stickers to your answering machine message.

Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.

Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!

Site Map | Email | Need a writer?

create your market .com