Die Cut Business Cards

Die cut business cards can be a lot cheaper than you'd expect.

Here are two ways to save and still get a unique look for your business card:

Choose a die that's already been cut. You can still have your choice of dies. Many online printers have hundreds of options among a variety of business categories.
Suppose you want your business card in a certain shape and can't find a die for it. If it's one that can likely be used for other customers, you may not be charged an additional fee for the die.

Maybe you want a custom die cut that is only to be used for your business. For a one-time fee, you will basically own that die.

Die cut cards do cost more than standard size business cards. However, you can save a lot when there's no fee for creating the die.

Another way to save per card is to have your cards printed in large quantities. One printing of 2000 will cost much less than four printings of 500 each.

Here's how to get the look of a die cut business card on a standard size card:

Choose something with dimensions that will work within a 3 1/2 x 2 area.

Some examples are:

cell phone
television
house
refrigerator
truck
calculator
radio
computer monitor
flag
remote control
luggage
briefcase

Die cuts can be used to reflect the your type of business.

Examples:

Dog bones - pet sitters or groomers
Houses - interior decorators or real estate agents
Mousepad - computer tutors or consultants

Sometimes a specific object as a background design may not be recognizable alone.

You can add a mouse to a mousepad, for instance, to make sure your message comes across immediately.

Double your options when you consider both horizontal and vertical designs.

Vertical designs can give your card an even more distinctive look since the majority of business cards have a wide orientation.

Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.

Ask customers who frequently do business with you for a testimonial.

Promote your website URL offline on everything from bumper stickers to your answering machine message.

Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.

Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!

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