The Consumer's Perspective

To get new customers, look at your business from their viewpoint.

Before consumers buy, they have to feel that the benefits they gain justify the price. This applies to everything from lemons to landscaping.

Satisfying a consumer need usually equates to solving a problem. Don't tell the consumer how great your products are. At least not yet.

Explain why these products are what he or she needs.

Remember that your potential customers aren't interested in purchasing the product itself.

They're interested in their world and their problems. They want to make their lives better.

When a customer purchases a product, they're actually purchasing a solution to a problem or something that satisfies a want or a need.

This holds true whether you're selling insurance, cell phones, or toothpaste.

To increase your profits, expand your market. To accomplish this, think beyond the obvious benefits of the product itself.

Does it make life more convenient? Does it save time, save money? Will it make the consumer healthier, safer, or make their family more secure?

People want to avoid all negative aspects of life whether it's stress, illness or just everyday inconveniences.

They want to feel important. They want to be associated with those they respect and admire.

Connect the dots. Make it resonate with your customer. Remember that buying is an emotional decision.

MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies Complementary Marketing

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