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MARKETING IDEAS and TOOLS

Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting a Home Based Biz
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets

MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline

KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases

AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements

ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website

MARKETING YOURSELF
Resume Tips

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Brainstorming Domain Names

Before you start brainstorming your way to a domain name, make sure your objective is clear:

Get people to your website who are interested in what your business has to offer.

Cute domain names or catchy phrases are fine as long as they relate to your business. If not, they're cute, catchy and useless.

Short, compound word domain names are a good choice, and some are still out there waiting to be created.

Words that are easy to remember individually will usually be easy to remember when paired.

That's a key consideration because if you're domain name isn't easy to remember, then forget it. Because so will everyone else.

Short phrases are good, especially ones that begin with a verb. They can also be easily modified if a certain domain name is already registered.

By adding a "you", "the", "it", "now", you multiply your options.

Add a hyphen, or make a "to" a "2" or a "for" a "4".

For serious domain name brainstorming, try this method.

Make a list of words that apply to your business.

This can be anything - what you sell, who your customer is, how your product works, how it's used, what it does. Maybe it's easy to use, it works fast or saves people money.

By incorporating elements like these, you can not only come up with a good domain name, but an effective marketing tool.

To get more ideas for creating your domain name, look at brochures made by your company. Look at those from your competitors, and their websites.

Don't just focus on words. Look at images and what the visual messages are. In other words, think about what those images are saying.
Choosing Domain Names
Domain Name Variations
Brainstorming Domain Names

Nancy Richardson
CreateYourMarket.com publisher



Need a writer?


Quick Tips:


Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!


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