Choosing Domain Names

If you already have a business, you may think that your domain name should be identical to your business name.

An effective business name isn't always an effective domain name, though.

That's especially true if your current market is local, but you want to make it national, or even international.

Make it easy for people to find you, even if they've never heard of your business.

Choose a domain name that's not too long, one that's catchy and descriptive. Make it a marketable name that's easy to remember.

Think about how your domain name will look on an imprinted pen or a t-shirt.

If it's in a newspaper ad or on the radio, will people remember the name?

Make your domain name a magnet for anyone, anywhere who's in the market for what your business offers.

You might be surprised at how many people locate websites by guessing what a domain name might be.

This is sometimes called "type-in traffic" and, like search engine traffic, it's free.

So, if your domain name might be a logical choice for someone who's looking for your products or services, you could get traffic from guesses alone!

Being specific is good. It helps people who want what you have to find you.

Maybe you sell office supplies. Or maybe you just sell paper clips.

Specifically, you sell green paper clips. Let's say you sell green paper clips that glow in the dark.

Okay, so there's not exactly a hot market for green paper clips that glow in the dark, but you get the idea.

Choosing Domain Names
Domain Name Variations
Brainstorming Domain Names

Nancy Richardson
CreateYourMarket.com publisher

Need a writer?

Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.

Ask customers who frequently do business with you for a testimonial.

Promote your website URL offline on everything from bumper stickers to your answering machine message.

Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.

Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!

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