create your market .com ideas and strategies for the home-based entrepreneur



MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets

MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline

KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases

AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements

ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website

MARKETING YOURSELF
Resume Tips

Cheap Business Card Ideas

Cheap business cards don't have to look cheap. With a little strategy, you can spend less while getting a lot for your money.

Here are several ideas for getting cheap business cards that attract people to your business:

You can get your cards printed in anything from blue to burgundy for the same price as black ink.

The main cost to a printer isn't one color of ink versus another. It's changing the ink color being used for a press run, which includes cleaning the rollers. It's time-consuming, messy, and uses extra ink.

Let's say that green ink is already in use. There's actually less cost involved for the printer to do another job in green ink rather than to change to another.

For that reason, many printers schedule jobs so that they print with certain colors of inks on certain days. So, be flexible with the day your job is printed. Then, you can often have a wide variety of color choices at no extra charge.

Business cards printed with one color of ink might not be as colorful as you want.

Here's how to make that one color appear to be two, three, four, or even more colors:

Start with a shade that's medium or deep in color intensity. Then, use different tints of that same color.

For the price of a single ink color, you can get anything from navy to pale blue - or deep burgundy to pale pink.

Looking for something to turn cheap business cards into unique ones? Scented business cards are cheap because you can do it yourself.

Here's how along with more tips and ideas for Scented Business Cards.


Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!
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