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startup ideas, marketing ideas, conversations, etc.
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Cheap Advertising IdeasYou wouldn't throw away an ink cartridge for your printer that was still 75% full.That's basically what you're doing, though, when you mail a single invoice or statement to a customer. For the same 37 cents, you could mail up to four sheets of copy paper (20# bond) weight. That equates to valuable marketing opportunities wasted with every mailing your business does. If your business publishes a newsletter, combine that with your invoice or other mailing. If you don't currently publish one, there is no time like the present to start. A newsletter doesn't have to be anything grandiose. A single sheet, one-sided can be printed on site. Or, you can have copies made usually for as little as two to four cents each. With essentially free postage, you have a very cost effective form of marketing. Promote your products and receive invoice payments faster. Include a coupon or offer for free samples with your newsletter. Invite your customers to "save a stamp" when they pay their invoice in person and use their coupon. Assign an expiration date that is prominent enough to get noticed without being offensively obvious. Effectively worded, this can be a great strategy to get people into your store (to buy!) and an excellent way to get your invoices paid more quickly. The key is to make the "please pay promptly" implied message secondary to making your customers feel appreciated for their business. |
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