Business Card Layout Tips

Here's a checklist of what you might want to include:

business name
address
telephone number
fax number
email address
logo
slogan
description of business
website URL
hours of operation

Make sure to include both email address and website URL. Many people have access to email who don't surf the web.

Also, when someone contacts you, you get your customer's email that you can use to build a list for email marketing.

Here's a suggested business card layout that's fairly standard:

Place your name or your business name in the center of the card.

If you have a logo, you can place it to the left of the name. Then, align both in the center of the card.

It isn't necessary to have a separate logo, though. Your business name can be transformed into one.

Distinctive type or the use of color can be used to create an eye-catching combination of business name and logo.

Below your name and logo is a good place for a slogan or description of your business.

At the bottom of your card (on one line), lay out your address.

You can separate items with a round, square or even a triangular bullet.

Make sure to abbreviate. Unless your address is lengthy, you may have room for both a phone and a fax number.

If not, your phone and fax numbers can be laid out in the upper right and upper left corners of your card.

Nancy Richardson
CreateYourMarket.com publisher

Need a writer?

Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.

Ask customers who frequently do business with you for a testimonial.

Promote your website URL offline on everything from bumper stickers to your answering machine message.

Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.

Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!

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