Brochure Design Ideas

Design your brochure cover to capture your prospect's attention:

If your brochure includes an offer or anything else of value, mention it on the cover.

You can be specific, or offer a tantalizing clue. Just make sure that the recipient knows that there's something in it for them if they look inside.
Design your brochure cover as if it were a pair of double doors. (Fold the paper so that the edges meet in the middle.) This invites the person to open your brochure.
For a bold look, use reverse print. For a lot of visual impact, use a very dark background with white or very light text.

For a more subtle form of reverse print, you can go with less contrast. Just make sure that you have enough contrast to make the text readable at a glance.
Feature a photo of a famous landmark, a highly recognizable scene from a movie, or something else that's very familiar.

Use it to make a point, or highlight a product or service benefit. Sometimes, a humorous approach can be very effective.
Make an intriguing statement. Have it lead the reader from the cover to the inside of the brochure.

Place ellipses at the end of the text on the cover to indicate that it's continued on the next page.

Ideas for the inside of brochure:

Use a photograph, or collage of photographs, as a background design.

This design technique is a good choice if you have quite a bit of both text and photos or other graphics to use. It allows you to include everything without having a crowded look.

Just make sure that you shade the photographs light enough so that they don't overpower the text under which they're placed.

Cheap advertising ideas that give your brochure a million dollar look:

Instead of black ink, use a rich shade of slate, teal or plum. With a color that's deep enough, your text will be easily read.

You can often get your brochure printed in a different ink color for the same price as black.

Most printers schedule their press runs to minimize changing the rollers from one color to another. So, be flexible on the date and the color of ink to save money.

If you're printing in one color, you can use different percentages to give your brochure the look of two or more colors for the price of one.

To get the most from this technique, use a deep shade.

With navy, for example, you can also have medium and pale blue.

This is just one way of getting the most mileage out of your marketing efforts.

Design your brochure with a horizontal layout instead of the standard vertical one. This technique can draw more attention to your brochure because it's a bit different.

Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.

Ask customers who frequently do business with you for a testimonial.

Promote your website URL offline on everything from bumper stickers to your answering machine message.

Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.

Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!

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