MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting a Home Based Biz
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies
WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline
KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases
AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements
ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website
MARKETING YOURSELF
Resume Tips
Affiliate Programs:
Link Placement Strategies
Companies selling everything from candles to satellite systems have affiliate programs. So, you can easily choose a website theme that will be a good match.Link Placement Strategies
With most affiliate programs, you will have several options for placing your links.
Most affiliate programs are very flexible in how you can promote the affiliate products.
Text links, placed within a body of text, can be very effective in giving you a higher clickthrough rate.
Another link placement strategy is to put them at the end of an article. You can also have a combination of links.
Banner links are, generally speaking, one of the least effective link strategies. That's because most website visitors are focused on the written content, not on what they perceive as ads.
Banner ads are also often unrelated to the subject matter of the site.
So, if you use banners, choose ones that closely match the content of the webpage on which they are placed.
Regardless of what method, or methods, you use in placing links, always monitor the performance of your website
You can then change the location and type of link you use, when the performance of your links show it's needed.
Just make sure that you don't make any changes to the affiliate code itself. In order to track and compensate you for your affiliate sales, the code must be exactly as specified by the affiliate program.
Many successful affiliates have numerous links of different types, all on the same page. Others devote an entire page to a single affiliate product, and with good results.
However, it's usually better not to focus all of your affiliate efforts with just one business. It can be tempting if the company and its products are excellent.
Always remember, though, that anything can happen. Companies go out of business or make changes to, or even cancel, their affiliate programs. That's why it's best to diversify.
Perserverance, as with any business, goes a long way in determining success.
Build your website content around what interests you. If you're interested, it will be that much easier to interest your visitors. It will also make the necessary time spent growing your affiliate business more enjoyable.
Clickthroughs and Conversions
Design Your Website for Profit
Nancy Richardson
CreateYourMarket.com publisher
Need a writer?
Quick Tips:
Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?
Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.
Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!