MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting a Home Based Biz
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies
WEBSITE MARKETING
Build Traffic to Your Website
Domain Name Ideas
5 Ways to Increase Traffic
Scavenger Hunts
Talking Avatars
Promote Your Web Page
Autoresponders
Internal Links
Link Exchange Tips
Viral Marketing and Email
Attract Your Target Market
Market Your Website Offline
KEYWORD TIPS
Keyword Competition
Keywords and Meta Tags
Prime Spots for Keywords
Keyword Phrases
AFFILIATE MARKETING
How To Get Started
Residual Income
Affiliate Agreements
ONLINE BASICS
Choosing Domain Names
Domain Name Extensions
Website Design Strategies
Learning HTML
Understanding HTML Colors
Are Your Colors Web-Safe?
How to Accept Payments
Bandwidth: Doing The Math
Find The Right Web Host
Publish Your Website
MARKETING YOURSELF
Resume Tips
Affiliate Programs:
Clickthroughs and Conversions
If your affiliate program is your only online business, your website should be designed to pre-sell those affiliate products.Clickthroughs and Conversions
In doing this, you can increase both your clickthrough rate and your conversion rate.
The clickthrough rate is determined by the percentage of your website visitors who click your affiliate link.
The conversion rate applies to those clickthroughs that result in a purchase or other action required for a commission to be paid.
Suppose you have 2000 visitors per day. If 100 of those visitors click on your affiliate link, your clickthrough rate is 5 percent.
If your conversion rate is 6 percent, that means that six (6 percent of 100 clickthroughs) of those you referred as an affiliate made a purchase.
If your commission on each of those six purchases is $15, for example, that's $90 per day in revenue from your affiliate program.
All other things being equal, an increase in website traffic, clickthrough rate, or conversion rate will increase your affiliate program revenue.
With relevant and targeted content designed to pre-sell, you can increase your traffic, clickthroughs, and conversions.
Clickthroughs and Conversions
Design Your Website for Profit
Nancy Richardson
CreateYourMarket.com publisher
Need a writer?
Quick Tips:
Enclose a business card promoting your website with each piece of outgoing mail.
Ask customers who frequently do business with you for a testimonial.
Promote your website URL offline on everything from bumper stickers to your answering machine message.
Want to reach the highest percentage of your target market?
Advertise in specialty publications including newspaper supplements devoted to a specific topic.
Marketing is crucial, but it doesn't always have to be serious.
Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!