startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
3 Ways To Spend Less
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Internet Researcher
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Affiliate Programs: Clickthroughs and Conversions

If your affiliate program is your only online business, your website should be designed to pre-sell those affiliate products.

In doing this, you can increase both your clickthrough rate and your conversion rate.

The clickthrough rate is determined by the percentage of your website visitors who click your affiliate link.

The conversion rate applies to those clickthroughs that result in a purchase or other action required for a commission to be paid.

Suppose you have 2000 visitors per day. If 100 of those visitors click on your affiliate link, your clickthrough rate is 5 percent.

If your conversion rate is 6 percent, that means that six (6 percent of 100 clickthroughs) of those you referred as an affiliate made a purchase.

If your commission on each of those six purchases is $15, for example, that's $90 per day in revenue from your affiliate program.

All other things being equal, an increase in website traffic, clickthrough rate, or conversion rate will increase your affiliate program revenue.

With relevant and targeted content designed to pre-sell, you can increase your traffic, clickthroughs, and conversions.

Getting Started
Clickthroughs and Conversions
Design Your Website for Profit



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies Complementary Marketing

create
your
market
.com
ONLINE BASICS: Choosing Domain Names | Domain Name Extensions | Website Design Strategies | Website Tips | Learning HTML | Understanding HTML Colors |
Are Your Colors Web-Safe? | How to Accept Payments | Bandwidth: Doing The Math | Find The Right Web Host | Publish Your Website
WEBSITE MARKETING: Build Traffic to Your Website | Domain Name Ideas | 5 Ways to Increase Traffic | Scavenger Hunts | Talking Avatars | Promote Your Web Page | Autoresponders | Internal Links | Link Exchange Tips | Viral Marketing and Email | Attract Your Target Market | Market Your Website Offline
KEYWORD TIPS: Keyword Competition | Keywords and Meta Tags | Prime Spots for Keywords | Keyword Phrases
AFFILIATE MARKETING: How To Get Started | Residual Income | Affiliate Agreements | MARKETING YOURSELF: Resume Tips | MISCELLANEOUS: Staycations
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