5 Ways to Increase Website Traffic

Link Exchanges
In addition to the traffic increase that you get directly from the links, search engines rank sites higher when they have incoming links from other sites that rank high.

If your website is new, link exchanges can also help it get indexed sooner when a search engine spider crawls a site with your link.

(For more information: Link Exchange Strategies.)

Affiliate Programs
If you sell a product or a service, increase website traffic by giving others an incentive to promote you and your website.

With most affiliate programs, the affiliate is paid only when you make a sale. This can be one of the most effective and cheapest ways to build a large number of incoming links to your site with no reciprocal link required.

Online Newsletters (Ezines)
Sign up website visitors for a free newsletter. Include links to pages on your website with information that relates to each topic in your ezine. Help your readers find what they are looking for - make it a resource of value.

When you do, it's an effective and very low-cost method of increasing your site's traffic.

As your subscriptions grow, you can swap ads with other ezine publishers to reach even more potential visitors.

Market Offline
Feature your website address on business cards, notepads, pens, newsletters, invoices, etc.

One way to make your URL stand out is reverse print (light print on a dark background).

If your printed material is in two or more colors, put your URL in an accent color.

Does your domain name consist of several words? If so, capitalize each one. This helps communicate your URL at a glance.

If you're printing in more than one color, make each word a different color. That not only makes each word stand out quickly, but it also draws attention to the website URL itself.

Remember that not everyone is equally web-savvy. Include your complete URL, not just your domain name.

With most servers, YourDomainName.com will work. Some of them need the entire URL, though.

Build Content
When you create each page, make sure that it attracts search engine spiders as well as human visitors.

Animation and graphics, unless they increase the content value of your site, are best kept to a minimum. Search engine spiders don't understand these. What they don't understand, they can't index.

Create a website full of content relevant to your site's theme. This will also help increase traffic by the links you receive from other sites.

Make your website a valuable resource for other webmasters to offer their visitors. When you do, you won't even have to ask for links.

Nancy Richardson
CreateYourMarket.com publisher

Need a writer?

Quick Tips:

Enclose a business card promoting your website with each piece of outgoing mail.

Ask customers who frequently do business with you for a testimonial.

Promote your website URL offline on everything from bumper stickers to your answering machine message.

Want to reach the highest percentage of your target market?

Advertise in specialty publications including newspaper supplements devoted to a specific topic.

Marketing is crucial, but it doesn't always have to be serious.

Some of the most effective advertising campaigns rely on humor. Don't be afraid to make your customers laugh!

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