3 Ways to Spend Less

Increasing revenue is great, but spending less on business expenses has the same effect on your bottom line.

Here are three ways to save money and, in some cases, increase your revenue at the same time:

Barter with other people in business.

Inventory can be exchanged for business cards and letterhead. Your services can be exchanged for other services you need, business equipment or supplies.

Join a bartering organization.

As a member of a barter club, you don't have to make direct exchanges, or even make an exchange at the same time.

You can earn trade credits and use them with anyone in the bartering group.

It's also a good way to attract clients for the long term.

If you have unused office space, or you're looking for space to rent for your business, share the overhead and get exposure to new clients at the same time.

Get a business roommate whose client base includes those who would be a likely market for your business.

Less overhead is good. Less overhead and new clients is even better.

Save on postage by combining mailings and using email whenever possible. Make it easy and inviting for your customers to switch from paper invoices to online invoices.

At the very least, it's less paper clutter for them. And it could easily save you hundreds, if not thousands, of dollars each year.

MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies Complementary Marketing

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